The German company has also pioneered high-fashion collaborations, hosting Yohji Yamamoto's Y-3 imprint since 2003. Recent years have seen 3-Stripes-branded sneakers soar in popularity, in large part because of the Kanye West led Yeezy sub-label and UltraBOOST, as well as BOOST and adidas 4D cushioning. These silhouettes have experienced resurgences throughout the decades, and are now offered under the adidas Originals banner. (The shell-toe was the best-selling sneaker in North America in 2016.) While less popular stateside, running silhouettes like the SL 72 (1972) and ZX 500 (1984) boast devoted fans of trainers across Europe and Asia. adidas' Superstar became the unofficial shoe of hip-hop in the 1980s largely due to RUN DMC's superstardom. Other made-for-sports models like the adidas Top Ten (1979) and adidas Forum (1984) similarly became lifestyle staples in New York, Boston, Chicago, and other cities. The German company achieved similar attention in subsequent decades within both the basketball and tennis spaces thanks to the Superstar (1969) and Stan Smith (1973), respectively. (adidas acquired this branding from Finland's Karhu in 1952.) And while Owens' record-breaking performance at the global competition brought adidas attention, the brand hadn't yet found its identity the spikes didn't feature the brand's now-signature 3-Stripes logo. Jesse Owens famously wore Dassler's revolutionary canvas and rubber spiked running shoe in the Summer Olympics held in Germany that year. With influence spanning football, basketball, tennis, skateboarding, fencing, and other sports, the company's first performance-related breakthrough occurred in 1936 within the running space. With roots in track and football, it has become a global player within the sneaker industry over the past 70 years. Adidas, also known as The Three Stripes Brand, is a German sportswear company founded in 1949 by Adolf “Adi” Dassler.
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